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# New on Truemed: Nutrafol, Naturepedic, CookUnity, and STAND+

Hundreds of new brands launched HSA/FSA payments with Truemed in October using one of our many supported integration types.

STAND+ was one of the first brands to turn on our new HSA/FSA payments in Shop Pay integration, so its shoppers can pay with HSA/FSA funds without leaving a logged-in Shop Pay checkout. STAND+ also kept Truemed's guest checkout on, so shoppers who check out without Shop Pay can still use their HSA/FSA funds. To offer HSA/FSA in Shop Pay, [join the waitlist](https://www.truemed.com/partners/shop-pay-waitlist).

Nutrafol, the hair growth supplement brand, connected through the [Truemed API](/guides/setup/api/setup-guide). Qualified shoppers can now pay with HSA/FSA funds on one-time orders and on subscriptions. Merchants can also require a [fallback credit or debit card](/changelog/2026/10/6) to help reduce dunning and avoid HSA/FSA card failures on future orders.

[Naturepedic](https://www.truemed.com/shop/partners/naturepedic), a maker of certified organic mattresses and bedding, launched on Shopify with three Truemed marketing tools: the [product page widget](/marketing/widgets/product-page-widget), [checkout widgets](/marketing/widgets/checkout-widgets), and an [HSA/FSA landing page](/marketing/widgets/hsa-fsa-landing-page).

[CookUnity](https://www.truemed.com/shop/partners/cookunity), the chef-crafted meal delivery service, is one of the first brands in a new Truemed.com category, Medically Tailored Meals. Shoppers answer a health survey, a Registered Dietitian Nutritionist (RDN) reviews it, and qualified shoppers can use HSA/FSA funds toward the eligible portion of their meals. If you sell prepared meals, start with the [medically tailored meals guide](/guides/get-started/use-cases/medically-tailored-meals/overview).