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# Marketplace refresh

We rebuilt the Truemed Marketplace on a new content platform: refreshed design, cleaner navigation, faster browsing, and content that updates in real time. Discovery is sharper where it counts, since every item is checked for HSA/FSA eligibility, so shoppers find items that may qualify for HSA/FSA spending, not just keyword matches. Brands get more ways to stand out too, with product ordering, catalog priority, new promotional placements, and an affiliate program that turns partners into demand. All of it reaches shoppers already spending pre-tax dollars, something a general marketplace can't replicate.