> This page is for version v1 (default). > For other versions, use one of these documentation indexes: > - v1 (default): https://developers.truemed.com/v-1/llms.txt > For clean Markdown of any page, append .md to the page URL. > For a complete documentation index, see https://developers.truemed.com/llms.txt. > For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://developers.truemed.com/_mcp/server. # HSA/FSA ad templates for BFCM and year-end promotions > Ready-to-use ad templates and copy for Black Friday/Cyber Monday, FSA expiration, and New Year campaigns. Leverage high-intent, pre-tax spending with targeted HSA/FSA ad campaigns during the most profitable times of the year: **Black Friday/Cyber Monday** and **End-of-Year FSA Expiration**. Below are ready-to-use ad templates and messaging examples to help you capture more revenue from eligible customers. ![BFCM Ad Templates](/_fern-img/5fbc30ef508657019b8d84a548c3ef9552fb8af7cb72fd262e17b4fb098ac087.webp) ## BFCM ads – 5 templates & copy examples **Why It Works:** Black Friday/Cyber Monday is peak season for deal-seeking shoppers, and the perfect moment to highlight that customers can **stack your promo** with an average **30% in pre-tax HSA/FSA savings**. **Download Figma templates [here](https://www.figma.com/design/iUWOaJ5LTuF3FORraDCUum/2025-Merchant-Marketing-Design--Copy-Only-?node-id=2509-7911\&t=q1UWm8sPWC25oYW6-0).** **Sample Headlines & CTAs (Holiday-Themed):** 1. **Stack Your Holiday Savings: Promo + HSA/FSA Savings\*** CTA: Shop Eligible Products Overlay Text: "Double down on savings this Black Friday with pre-tax funds" 2. **Pre-Tax + Discounted!** CTA: Shop Eligible Products Overlay Text: "Save even more this holiday season with HSA/FSA + \[Your Promo]\*" 3. **Save Even More with HSA/FSA + \[Your Holiday Deal]\*** CTA: Shop Now Overlay Text: "Holiday deals just got better with HSA/FSA savings" 4. **Eligible Customers Save an Average of 30% on Top of Black Friday Deals\*** CTA: Learn More Overlay Text: "Use your pre-tax HSA/FSA dollars this BFCM" 5. **Pay with HSA/FSA & Save More This Holiday Season\*** CTA: Shop Eligible Products Overlay Text: "Save an average of 30% when you pay with HSA/FSA funds" > **Warning** > > Please include our compliance disclaimer on any HSA/FSA messaging: > > \*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at [truemed.com/disclosures](https://www.truemed.com/disclosures) > > If the disclaimer is missing, we may ask you to update or remove the asset. --- ![FSA Expiration Ad Templates](/_fern-img/b3635f872e3172880a44625803f80a3485c21d755fc129896d7c069dd1b83bbe.webp) ## FSA expiration ads – 5 templates & copy examples **Why It Works:** In 2023, **47% of FSA participants forfeited an average of \$422** -- totaling **\$4.5 billion** in unused benefits. Drive urgency by helping customers use their funds before they expire on **December 31**. **Download Figma templates [here](https://www.figma.com/design/iUWOaJ5LTuF3FORraDCUum/2025-Merchant-Marketing-Design--Copy-Only-?node-id=2509-7911\&t=q1UWm8sPWC25oYW6-0).** **Sample Headlines & CTAs:** 1. **Use Your FSA Before Dec 31** CTA: Shop Eligible Products Overlay Text: "Don't let your FSA dollars expire.\*" 2. **Your FSA Expires Soon** CTA: Shop Now Overlay Text: "Time's running out to use your benefits and save an average of 30%.\*" 3. **Qualify to Save an average of 30% Before Dec 31\*** CTA: Shop Now Overlay Text: "Use your pre-tax FSA dollars before they're gone." 4. **Don't Forfeit Your FSA Funds** CTA: Shop Eligible Products Overlay Text: "Save an average of 30% with pre-tax HSA/FSA dollars.\*" 5. **FSA Funds Expire December 31** CTA: Shop Eligible Products Overlay Text: "Spend smarter. Save more.\*" > **Warning** > > Please include our compliance disclaimer on any HSA/FSA messaging: > > \*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at [truemed.com/disclosures](https://www.truemed.com/disclosures) > > If the disclaimer is missing, we may ask you to update or remove the asset. --- ![New Year Ad Templates](/_fern-img/b4d48f710c8705a22696b3cc33a2f84eaa9d2ed466d271fb7878041a095e1a43.webp) ## "New year, new you" ads – 5 copy examples **Why It Works:** As the calendar resets, so do HSA and FSA balances -- giving eligible customers new purchasing power. Pair that with the cultural momentum of wellness resolutions, and January becomes a golden opportunity to drive high-intent, pre-tax purchases. Use the sample messaging below to highlight both **pre-tax savings (30% on average)** and **new-year health goals**. **Download Figma templates [here](https://www.figma.com/design/iUWOaJ5LTuF3FORraDCUum/2025-Merchant-Marketing-Design--Copy-Only-?node-id=2509-7911\&t=q1UWm8sPWC25oYW6-0).** **Sample Headlines & CTAs:** 1. **Start the Year Strong with Pre-Tax Savings** CTA: Shop Eligible Products Overlay Text: "New funds. New goals. Save an average of 30% with HSA/FSA dollars." 2. **New Year, Fresh Funds** CTA: Shop Now Overlay Text: "HSA/FSA accounts just renewed -- put them to work today." 3. **Use Your HSA/FSA to Invest in Your 2025 Health Goals** CTA: Learn More Overlay Text: "Save an average of 30% on eligible wellness essentials with HSA/FSA." 4. **Prioritize Your Health This Year with Pre-Tax Savings** CTA: Shop Eligible Products Overlay Text: "Kick off 2025 with smarter spending on your health when you use HSA/FSA funds." 5. **New Year, New You -- Save with HSA/FSA** CTA: Start Shopping Overlay Text: "Eligible customers save an average of 30%." > **Warning** > > Please include our compliance disclaimer on any HSA/FSA messaging: > > \*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at [truemed.com/disclosures](https://www.truemed.com/disclosures) > > If the disclaimer is missing, we may ask you to update or remove the asset. --- ## Compliance reminder > **Warning** > > Following Truemed's compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings. Please include our compliance disclaimer on any HSA/FSA messaging: \*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at [truemed.com/disclosures](https://www.truemed.com/disclosures) If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you'd like our team to review marketing assets prior to go-live, email us at [merchants@truemed.com](mailto:merchants@truemed.com). Need more guidance on what you can say about HSA/FSA? Review the [Compliant HSA/FSA messaging guide](/marketing/compliance/compliant-hsa-fsa-messaging) and remember to add our required disclaimer with any savings claims.