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# Guide to using HSA/FSA for extension ads

> How to use structured snippets, callouts, sitelinks, and price extensions to highlight HSA/FSA eligibility in search ads.

![](/_fern-img/cd0d91381bc5d08e7ea8427e0f553b524bbd69d7db4b1b1d769b2e41aeae1424.webp)

## Why highlight HSA/FSA eligibility in extension ads?

Highlighting HSA/FSA eligibility in your extension ads can increase click-through rates, improve conversions, and help differentiate your brand in search results.

## How to implement HSA/FSA in extension ads

1. **Use Structured Snippet Extensions**

   * Add an HSA/FSA snippet to your Google Ads structured snippets extension to ensure that users immediately see potential savings when viewing the ad.
   * Example: "HSA/FSA Eligible"

2. **Callout Extensions**

   * Utilize callout extensions to reinforce the message.
   * Example: "Your purchase may be HSA/FSA Eligible. Save an average of 30% if qualified."
   * This appears alongside your main ad copy, increasing visibility.

3. **Sitelink Extensions for SEO Control**

   * Sitelinks allow for deeper engagement and can be controlled for SEO optimization.
   * Ensure that one of the indented sitelinks directs users to a [landing page](/marketing/widgets/hsa-fsa-landing-page) dedicated to HSA/FSA eligibility.

4. **Price Extensions**

   * Display specific products or categories that qualify for HSA/FSA payments.
   * Example: "Eligible Supplements – Starting at \$19.99 – Pay with HSA/FSA if Qualified"

## Best practices

* **Ensure Accuracy:** Double-check that all advertised products meet HSA/FSA eligibility requirements.

* **Dedicated Landing Page:** Link sitelinks to a clear, [informative page](/marketing/widgets/hsa-fsa-landing-page) about HSA/FSA payments.

* **Consistent Messaging:** Align ad copy with website content to reinforce the HSA/FSA value proposition.

By using HSA/FSA in extension ads, you can effectively leverage HSA/FSA eligibility to enhance your paid search performance and drive conversions.