> This page is for version v1 (default).
> For other versions, use one of these documentation indexes:
> - v1 (default): https://developers.truemed.com/v-1/llms.txt

> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://developers.truemed.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://developers.truemed.com/_mcp/server.

# Winback campaigns

> Sample winback email copy reminding lapsed customers that your products may be HSA/FSA eligible.

For lapsed customers, highlighting new ways to save can rekindle interest. Including Truemed messaging in your winback emails reminds former customers that your products may be HSA/FSA eligible.

## Sample winback campaign email copy

**One-Time Purchases:**

> We’d love to have you back—and now there’s a new way to save. You may be eligible to use your HSA or FSA to cover eligible purchases on our site, thanks to Truemed.
>
> Just select Truemed at checkout and follow the short eligibility process. You could save an average of 30% if qualified.\*
>
> \*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at [truemed.com/disclosures](https://www.truemed.com/disclosures)

**Subscription Orders:**

> It’s a great time to come back! Many of our subscriptions are HSA/FSA eligible via reimbursement, which could help you save an average of 30%.\*
>
> Purchase like normal, complete the health survey in your confirmation email, and submit your Letter of Medical Necessity for pre-tax reimbursement.
>
> \*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at [truemed.com/disclosures](https://www.truemed.com/disclosures)

## Compliance reminder

Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.

Please include our compliance disclaimer on any HSA/FSA messaging:

> \*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at [truemed.com/disclosures](https://www.truemed.com/disclosures)

If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at [merchants@truemed.com](mailto:merchants@truemed.com).

Need more guidance on what you can say about HSA/FSA? Review the [Compliant HSA/FSA messaging guide](/marketing/compliance/compliant-hsa-fsa-messaging) and remember to add our required disclaimer with any savings claims.