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> For other versions, use one of these documentation indexes:
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# Marketing overview

> Guides, templates, and assets for promoting HSA/FSA payments across your website, email, SMS, paid ads, and seasonal campaigns.

This tab collects every Truemed marketing resource in one place: playbooks for getting your website ready, ready-to-use email and SMS copy, ad templates, and seasonal campaign plans. Most merchants see the biggest lift by making eligibility visible on their site first, then layering in email, SMS, and paid promotion.

## Get your site ready

#### [Website readiness](/marketing/website-readiness/overview)

Surface HSA/FSA eligibility across the discovery, consideration, and conversion stages of your site, with an optimization checklist to track progress.

#### [Widgets and on-site assets](/marketing/widgets/product-page-widget)

Add the product page widget, order confirmation widget, homepage banner, FAQ updates, and eligible product collections and badges.

## Promote to your customers

#### [Launch toolkit](/marketing/launch-toolkit/overview)

Announce Truemed with your launch email, compliant HSA/FSA messaging guidelines, media kit, and social channel templates.

#### [Email marketing](/marketing/email/steady-state-emails)

Ready-to-use HSA/FSA copy for steady state sends, email headers and footers, and every lifecycle flow from welcome to winback.

#### [SMS](/marketing/sms/sms-campaigns)

Drive HSA/FSA sales with SMS campaign templates for launch announcements and seasonal moments.

#### [Paid ads and social](/marketing/ads/paid-ads)

Promote HSA/FSA savings in paid ads, extension ads, and social media templates.

#### [Creators and UGC](/marketing/ugc-influencer-playbook)

The HSA/FSA hooks, video formats, and creator examples we've tested across our paid video campaigns.

## Seasonal

#### [Seasonal campaigns](/marketing/seasonal/q4-playbook)

Layer HSA/FSA onto your Q4 campaigns, starting with BFCM and running through the FSA deadline and the new year.

Need help with a campaign or want our team to review an asset before it goes live? Email [merchants@truemed.com](mailto:merchants@truemed.com).