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# HSA/FSA blog post

> A ready-to-use HSA/FSA blog post template to boost SEO, educate customers, and drive conversion.

Publishing a blog post about HSA/FSA eligibility is one of the highest-leverage things you can do to increase awareness that your products are HSA/FSA eligible, and drive conversion. Here's why:

* **It improves SEO** by adding relevant, high-intent keywords like "HSA-eligible," "FSA reimbursement," and "pre-tax purchases" to your site—helping the right audience find you through search.
* **It educates your customers** about how and why they can use HSA/FSA dollars on your products, improving conversion rates.
* **It aligns with seasonal demand**, especially during Open Enrollment (November), FSA expiration (December), and when new HSA/FSA funds hit (January).

## Blog copy template

*Use the template below to educate your customers—and boost your SEO in the process.*

**Title:** Save an average of 30%\* with HSA/FSA Dollars on \[Your Brand Name] Products

**Body:**

Did you know you can use your HSA or FSA funds to shop at \[Brand Name]? That means you’re not just investing in your health—you’re doing it with pre-tax dollars, saving you an average of 30% on eligible products.\*

### Why HSA/FSA = 30% savings on average

When you pay with regular post-tax dollars, part of your income goes to taxes before you ever make a purchase. But with HSA/FSA funds, you’re spending **before taxes are taken out**. That’s why the average person saves about 30% when they use their HSA or FSA card. To see your estimated savings, check out the [TrueSavings Estimator](https://truemed.com/savings-estimator).

Here’s what that looks like:

*\[Insert savings visual – we recommend using this graphic:]*

![](/_fern-img/424c9d2d28ac9055c7c1c5a09b9ff5f48434d8f0328e9e043b3476840b2e0645.webp)

### Is it compliant?

Yes—our partner [Truemed](https://www.truemed.com/) makes sure compliance is covered.

Under IRS guidelines, HSA and FSA funds can be used for a wide range of qualified medical expenses. Even if a product isn’t explicitly listed, it can still be eligible if it’s deemed medically necessary by a licensed provider.

That’s where Truemed comes in. After you shop, you’ll complete a short health survey. If your purchase qualifies, a licensed provider will issue you a **[Letter of Medical Necessity](https://www.truemed.com/blog/letter-of-medical-necessity-example) (LMN)**—making your purchase fully compliant for HSA/FSA use.

### How it works – one-time purchases

**Here’s how you can maximize your savings:**

1. **Shop Our Black Friday Deals:** Browse our site and add your favorite products to your cart. At checkout, choose Truemed as your payment option.
2. **Complete Health Assessment:** Take a private health survey. A licensed provider will review your answers to determine eligibility.
3. **Make Your Purchase:** Pay with your HSA/FSA card or a regular credit card if eligible. If you use a regular credit card, follow the guide provided with your LMN to submit your purchase for reimbursement.

### How it works – subscription purchases

**Here’s how you can maximize your savings:**

1. **Make your purchase:** Browse our selection and add your go-to products or new finds to your cart. **Do not pay with an HSA/FSA card** during checkout. After your purchase, check your confirmation screen or receipt email for a link to the Truemed survey.
2. **Complete health assessment:** Take a private health survey that you can find in your order confirmation. A licensed provider will review your answers to determine eligibility. If eligible, you'll receive a [Letter of Medical Necessity](https://www.truemed.com/blog/letter-of-medical-necessity-example) (LMN) within 12 hours. *Note: The survey must be taken on the same day as your purchase.*
3. **Submit for HSA/FSA Reimbursement:** Follow the guide included with your LMN to submit your purchase for reimbursement. Claims are usually paid out in 2–4 weeks.

### Start saving smarter

You’re already investing in your health. Why not make it more affordable?

Use your HSA/FSA dollars at checkout or submit your receipt for reimbursement—and save an average of 30%\* in the process.
\[Shop Now]

\*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at [truemed.com/disclosures](https://www.truemed.com/disclosures)

Need more guidance on what you can say about HSA/FSA? Review the [Compliant HSA/FSA messaging guide](/marketing/compliance/compliant-hsa-fsa-messaging) and remember to add our required disclaimer with any savings claims.

## Tips for merchants

* **Link to your product collections** or any filters you’ve added for HSA/FSA-eligible products.
* **Link to our [blog post](https://www.truemed.com/blog/letter-of-medical-necessity-example)** that breaks down exactly what a Letter of Medical Necessity is, and how it works.
* **Update the headline seasonally**, e.g.:
  * "Use Your FSA Before Dec 31" (for Q4)
  * "New Year, New You—With Pre-Tax Savings" (for January)
* **Re-share this blog post** throughout the year, especially in Q4 and January.