> This page is for version v1 (default). > For other versions, use one of these documentation indexes: > - v1 (default): https://developers.truemed.com/v-1/llms.txt > For clean Markdown of any page, append .md to the page URL. > For a complete documentation index, see https://developers.truemed.com/llms.txt. > For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://developers.truemed.com/_mcp/server. # New Year, New You email templates > Email templates that pair New Year resolutions with newly replenished HSA/FSA funds. ![](/_fern-img/2210eaee5e48b2f254a5889aafc871ac91ab0b052bed9faa379017ff64503895.webp) January is a high-intent season for health and wellness purchases—and it also marks the start of a new benefit year. Most customers have *just received* fresh HSA/FSA funds, and many are making resolutions to prioritize their health. Now’s the perfect time to position your products as smart, pre-tax investments in a healthier year. Use the plug-and-play email templates below to: * Promote newly available pre-tax funds (\~30% average savings) * Align with New Year wellness goals and routines * Drive urgency to act while motivation is high --- ## TL;DR – 3 things to add to your "New Year, New You" emails for HSA/FSA revenue * **Promote Fresh Funds:** Let customers know they can use newly replenished HSA/FSA dollars to shop now. * **Connect to Resolutions:** Tap into the natural motivation to start new wellness routines, habits, and health goals. * **Use Clear CTAs:** Include call-to-actions like "Qualify Now" or "Use Your Pre-Tax Dollars" to guide next steps. --- ## Email design templates [Design template #1](https://viewstripo.email/template/cfb5b2d6-87ad-4cba-bb3d-335fafe4d908) [Design template #2](https://viewstripo.email/template/3703f948-4799-4f9c-83d3-a9caa97a15a8) [Design template #3](https://viewstripo.email/template/de3b35ec-54b5-426d-aec4-03c118999f53) --- ## Email copy templates ### Email 1 – New funds, new you **Subject Line:** Fresh HSA/FSA funds? Here's your healthiest first spend\ **Header:** Start 2025 strong—with pre-tax savings\ **Body Copy:**\ A new year means new opportunities to invest in your health—and new HSA/FSA funds to help you do it.\ Truemed makes it simple for qualified customers to use HSA/FSA dollars on \[memberships, personal training, class packs, fitness programs, etc.], saving \~30%\* with pre-tax funds. \ **CTA:** \[Find Out If You Qualify] \*On average, 30% of gross income is paid to state and federal tax. Individual tax rates vary. To see your estimated savings, check out the [TrueSavings Estimator](https://truemed.com/savings-estimator). --- ### Email 2 – Health goals, pre-tax **Subject Line:** Your 2025 health goals—now with \~30% savings\ **Header:** Invest in your wellness with HSA/FSA funds\ **Body Copy:**\ Start the year with smarter spending. If you're eligible, you can use your HSA/FSA funds to pay for \[memberships, personal training, class packs, fitness programs, etc.]—a qualified health expense—saving \~30%\*.\ Truemed makes it easy to get started.\ \\ **CTA:** \[Qualify Now] \*On average, 30% of gross income is paid to state and federal tax. Individual tax rates vary. To see your estimated savings, check out the [TrueSavings Estimator](https://truemed.com/savings-estimator). --- ### Email 3 – Make the most of January **Subject Line:** New year. Fresh funds. Big savings.\ **Header:** Don't let January momentum go to waste\ **Body Copy:**\ Most HSA/FSA accounts just renewed—so if you're eligible, you've got brand-new pre-tax dollars to spend.\ Use them on \[memberships, personal training, class packs, fitness programs, etc.] to invest in your 2025 health goals and save \~30% with Truemed.\ \\ **CTA:** \[Find Out If You Qualify] \*On average, 30% of gross income is paid to state and federal tax. Individual tax rates vary. To see your estimated savings, check out the [TrueSavings Estimator](https://truemed.com/savings-estimator). --- ### Email 4 – HSA/FSA approved **Subject Line:** Approved by resolutions—and HSA/FSA\ **Header:** Make your healthiest purchase yet—with pre-tax dollars\ **Body Copy:**\ \[Memberships, personal training, class packs, fitness programs, etc.] are eligible for payment with HSA/FSA funds for qualified customers.\ Truemed makes it easy to get reimbursed for your purchase—saving \~30%\*.\ Start the year off right, and train smarter.\ \\ **CTA:** \[Find Out If You Qualify] \*On average, 30% of gross income is paid to state and federal tax. Individual tax rates vary. To see your estimated savings, check out the [TrueSavings Estimator](https://truemed.com/savings-estimator). --- ## How it works – membership purchases **Here's how you can maximize your savings:** **1. Complete health assessment:**\ Take a quick, private health survey. A licensed provider will review your answers to determine eligibility. If eligible, you'll receive a Letter of Medical Necessity (LMN) within 1-2 days. **2. Make Your Purchase:**\ Do not pay with an HSA/FSA card during checkout. **3. Submit For HSA/FSA Reimbursement:**\ If you qualify, you'll receive an LMN and a guide on how to submit your purchase to your HSA/FSA administrator for reimbursement. Claims are typically paid out in 2-4 weeks.