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> For other versions, use one of these documentation indexes:
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> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://developers.truemed.com/llms.txt.
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# UGC and influencer playbook

> Tested HSA/FSA hooks, video formats, and real creator examples to brief into your next UGC or influencer campaign.

We've tested the HSA/FSA hooks and video formats that actually perform across paid campaigns, and collected what worked in our UGC and Influencer Playbook. It's maintained on Notion, so you always get our latest tested hooks and examples.

#### [Open the UGC and Influencer Playbook](https://truemedicine.notion.site/Your-2026-User-Generated-Content-UGC-Influencer-Playbook-3b919734f2458001b54dd932e5015dd0)

Tested hooks, video formats, and real creator examples you can brief straight into your next campaign.

## What's inside

* **What's proven in paid campaigns:** the formats, lengths, and openers that held up across our tested video campaigns, year round rather than just in Q4
* **What makes a hook land:** the opening lines that stop the scroll, and why first-person discovery outperforms a stated fact
* **Example hooks and angles:** real creator videos you can watch, grouped by the angle each one leads with
* **Mashups:** how to combine several creators into a single edit
* **Reference docs:** the media kit, our creator copy and compliance guidelines, and the co-branding showcase

> **Note**
>
> Planning a creator campaign and want our team to review a script before it's recorded? Email [merchants@truemed.com](mailto:merchants@truemed.com).

## Keep going

#### [Compliant messaging](/marketing/compliance/compliant-hsa-fsa-messaging)

Keep your HSA/FSA claims, and your creators' claims, on the right side of the rules.

#### [Media kit](/marketing/launch-toolkit/media-kit)

Logos, brand guidelines, boilerplate, and b-roll to share with creators.

#### [Paid ads](/marketing/ads/paid-ads)

Put your creator content behind spend with our ad templates and targeting guidance.

#### [Social highlights](/marketing/ads/social-media-highlight-templates)

Instagram Story templates and compliant copy for organic social.