> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://developers.truemed.com/v-1/marketing/email/lifecycle/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://developers.truemed.com/_mcp/server.

# Lifecycle Flows

## Docs

- [New subscriber / welcome flow](https://developers.truemed.com/v-1/marketing/email/lifecycle/welcome-flow.md): Sample welcome email copy that introduces new subscribers to HSA/FSA savings on eligible purchases.
- [Abandoned cart](https://developers.truemed.com/v-1/marketing/email/lifecycle/abandoned-cart.md): Abandoned cart email templates and subject lines that highlight HSA/FSA savings, plus seasonal add-ons for BFCM and FSA expiration.
- [Browse abandonment](https://developers.truemed.com/v-1/marketing/email/lifecycle/browse-abandonment.md): Sample browse abandonment email copy reminding shoppers that the product they viewed may be HSA/FSA eligible.
- [Post-purchase flow](https://developers.truemed.com/v-1/marketing/email/lifecycle/post-purchase-flow.md): Sample post-purchase email copy that reinforces HSA/FSA reimbursement value after checkout.
- [Winback campaigns](https://developers.truemed.com/v-1/marketing/email/lifecycle/winback-campaigns.md): Sample winback email copy reminding lapsed customers that your products may be HSA/FSA eligible.
- [Re-engagement campaigns](https://developers.truemed.com/v-1/marketing/email/lifecycle/re-engagement-campaigns.md): Sample re-engagement email copy that reminds inactive subscribers about HSA/FSA savings.
- [Reactivation email](https://developers.truemed.com/v-1/marketing/email/lifecycle/reactivation-email.md): Sample subject lines and email copy for re-engaging churned subscribers and one-time buyers with HSA/FSA savings.
- [Product education / how-to emails](https://developers.truemed.com/v-1/marketing/email/lifecycle/product-education-emails.md): Sample copy for product education and how-to emails that reinforce HSA/FSA eligibility.
- [Loyalty / rewards program emails](https://developers.truemed.com/v-1/marketing/email/lifecycle/loyalty-rewards-emails.md): Sample email copy combining loyalty rewards with HSA/FSA tax-free savings.
- [Subscription renewal or refill reminders](https://developers.truemed.com/v-1/marketing/email/lifecycle/subscription-renewal-reminders.md): Sample email copy reminding returning customers their next order may be HSA/FSA reimbursable.