Changelog

Returning shoppers can now pay with a card saved to their Truemed account, on both Shopify and API checkouts. After a shopper signs in with an emailed code or with Google, their saved cards appear on the payment page, already selected. With no card number or security code to retype, shoppers get through checkout faster. In testing, shoppers with a saved card finished checkout more often, so we rolled this feature out for every merchant automatically.

Expandable Savings is a new Shopify checkout widget that shows the shopper’s estimated HSA/FSA savings in dollars on one line. Shoppers see their savings at a glance, and they can tap the widget to read three short steps and the savings disclaimer without leaving checkout. By default, it sits at the top of checkout above the express checkout buttons, so mobile shoppers see it without opening the order summary. Like the other checkout widgets, it needs Shopify Plus. Checkout widgets guide.

We rebuilt the top navigation on Truemed.com so that shopping comes first on every page, on desktop and mobile. Before, Shop sat next to Blog and About, and search was a small icon. Now the header has a wide search bar, and new Categories and Brands menus replace the Shop, Resources, and Help Center links. Shoppers get a clearer view of what Truemed.com offers, because the Categories menu shows its categories at a glance. From the Brands menu, shoppers can go straight to a brand’s page, so they spend less time looking for what they want.

Shoppers on Truemed.com can now find your products faster. They see suggestions for search terms, categories, products, and brands as soon as they type one letter. Each product suggestion shows its brand name, and if nothing matches, shoppers see featured products instead. On the shop page, results update as shoppers type, and shoppers can filter results by brand and sort them. Shoppers also see their recent searches, and on mobile, search opens full screen. With better search, Truemed sends your site more shoppers who already know what they want, so more of them buy.

This quarter, we tested changes to the Truemed health survey and payment page and kept the ones that helped more shoppers finish checkout. With those changes, checkout conversion rose by more than 5%, so you get more orders from the same number of shoppers. The changes are live for every merchant, with nothing for you to set up. Checkout experience guide.

The new Cart Drawer widget adds an HSA/FSA banner to your theme’s slide-out cart when the cart holds items that may qualify. Shoppers see it right before checkout, when they are most ready to buy. They can tap the banner to learn how to use their HSA/FSA funds on the order. Unlike the checkout widgets, which need Shopify Plus, it works on every Shopify plan. The widget is in beta for the Dawn and Horizon themes, and you add it from the Truemed Extensions App home page. Truemed Extensions App guide.

Shoppers give up on slow pages, so we made Truemed faster. In late August, we made it four times as fast to save a health survey answer or move to the next page. We also cut the average server response time across Truemed in half. In September, we made the slowest 5% of product catalog loads on Truemed.com twice as fast. These changes are already live for every shopper, with nothing for you to set up.

The Truemed Extensions App is now easier to set up and use, with a new home page in your Shopify admin that shows your synced product count, the widgets you have placed, and what is left to set up. It keeps your catalog and its eligibility in sync with Truemed automatically, then uses that eligibility to power checkout widgets, self-updating collections, storefront badges, and post-purchase reimbursement links. Every widget is a drag-and-drop block in Shopify’s own editor, so there is no code to write, and built-in analytics and A/B testing show which HSA/FSA messages get more shoppers to buy. The app is available to all Shopify plans and most merchants are set up in under 10 minutes. Visit the Truemed Extensions App install guide to get started today.

Product detail pages on Truemed.com just got richer, now showing your full range of product variants: sizes, colors, and more. The PDPs also now carry more images, prices, and improved descriptions. Clicking the Shop now button sends the customer straight to the exact variant they picked, cutting the number of clicks between browsing our marketplace and checking out on your store.

For merchants who handle pre-orders, backorders, or extended and partial fulfillment, Truemed now supports extended auth windows. This practice exists for many e-commerce merchants already, and the Truemed payment method now gives merchants up to 90 days for pre-orders and backorders. If you’d like to enable extended auths on your account, reach out to merchants@truemed.com. Manual delayed capture guide.

Shopify merchants can now create HSA/FSA-eligible product collections automatically, making it easy to power dedicated HSA/FSA landing pages and storefront sections in minutes. Merchants can generate collections from Truemed eligibility without manually tagging each SKU. For all merchants using the Truemed Extensions App (and anyone who installs it going forward), generate collections from Truemed eligibility metafields automatically synced into Shopify to create an always-up-to-date collection with ease. Whether creating an HSA/FSA campaign for end-of-year promotion, or a permanent landing page for traffic from Truemed’s marketplace, dynamic HSA/FSA collections just became easy with Truemed. Learn more here.

We launched a new docs site (if you’re here, you’re looking at it!). Merchants can now find info on setup, marketing, API endpoints, and release notes all in one spot, with our new UI/UX theme that we’re rolling out across our merchant product surfaces. If you have feedback or are looking for more info, please reach out to us at merchants@truemed.com. Start with the checkout guide.

Merchants can now see and respond to disputes without leaving Truemed, instead of waiting on dispute support from our operations team. The new Disputes tab in your merchant dashboard lists every dispute attributed to your account with amount, reason, status, and response deadline. Open one to upload evidence (shipping confirmation, customer communication, fulfillment proof) directly, supported by Truemed’s guidance on best practices to win a dispute.

Tokenized cards make repeat purchases faster by securely saving a shopper’s payment method after their first Truemed checkout. Shoppers can opt in to save HSA/FSA and personal cards through Stripe tokenization, then manage saved cards in their Truemed account. Returning shoppers can select a saved card and check out with fewer steps in the future. The result is less reentry, lower friction at checkout, and a smoother experience for shoppers.

Shoppers now have a completely redesigned user portal, with a recommended products carousel and their orders and records all in one place. This gives shoppers who are seeing Truemed.com for the first time a glimpse into the breadth of the marketplace. It also simplifies the shopping journey with Truemed, whether it’s a shopper’s first or repeat purchase. Shoppers logging into Truemed from post-purchase emails will have a clearer path to downloading their LMN and browsing additional products that can improve their health.

We’ve redesigned the product detail page (PDP) modal to deliver a faster, cleaner checkout experience. We built a simplified layout that reduces visual noise and improves clarity at a glance. The new PDP modal has tighter spacing and a more efficient information hierarchy so shoppers can complete the flow without scrolling. Lastly, we tweaked copy to focus more on conversion with a sharper CTA that emphasizes value: “Pay with HSA/FSA and save”.

The best consumer experiences in telehealth are clear and easy to understand. To improve our intake survey, we simplified our helper text throughout the survey and optimized the calls to action while maintaining our high bar for clinical and legal accuracy. Learn more about Truemed’s survey here.

More than 60% of shoppers on Truemed.com have a Gmail address. We launched Google Sign-In for existing users right from truemed.com/login, while Email/OTP login still works for anyone who prefers it. This enables returning users to sign in with two clicks, instead of switching tabs to enter their OTP code.

Reconciliation data that used to live only in the payments export is now available via the API. We built it to end the wait on CSV reports, so merchants can sync settlement straight into their ERP and close their books on their own schedule. Start with the reconciliation guide to learn more.

Stand up a Truemed integration without a support ticket: create API keys, manage webhook endpoints, and rotate credentials yourself. Find it all under Settings → Developers. Webhooks guide.