New on Truemed: Nutrafol, Naturepedic, CookUnity, and STAND+
Hundreds of new brands launched HSA/FSA payments with Truemed in October using one of our many supported integration types.
STAND+ was one of the first brands to turn on our new HSA/FSA payments in Shop Pay integration, so its shoppers can pay with HSA/FSA funds without leaving a logged-in Shop Pay checkout. STAND+ also kept Truemed’s guest checkout on, so shoppers who check out without Shop Pay can still use their HSA/FSA funds. To offer HSA/FSA in Shop Pay, join the waitlist.
Nutrafol, the hair growth supplement brand, connected through the Truemed API. Qualified shoppers can now pay with HSA/FSA funds on one-time orders and on subscriptions. Merchants can also require a fallback credit or debit card to help reduce dunning and avoid HSA/FSA card failures on future orders.
Naturepedic, a maker of certified organic mattresses and bedding, launched on Shopify with three Truemed marketing tools: the product page widget, checkout widgets, and an HSA/FSA landing page.
CookUnity, the chef-crafted meal delivery service, is one of the first brands in a new Truemed.com category, Medically Tailored Meals. Shoppers answer a health survey, a Registered Dietitian Nutritionist (RDN) reviews it, and qualified shoppers can use HSA/FSA funds toward the eligible portion of their meals. If you sell prepared meals, start with the medically tailored meals guide.