HSA/FSA Landing Pages

*Purpose**: A landing page explaining how to use HSA/FSA funds in depth is a great way to give additional clarity for customers on how to use their HSA/FSA funds for purchases.

• Give clear instructions to customers
• A central place to link out marketing emails regarding the payment option
• Capture SEO traffic

Content to include:

• Highlight that customers can now use their HSA/FSA funds with your product
• Ensure customer checks out as guest
• Indicate where to select Truemed in purchase flow
• (Optional) Context for less informed customers on what an HSA/FSA is

Sample Copy:

[COMPANY] has partnered with Truemed to allow you to use your Health Savings Account (HSA) or Flexible Spending Account (FSA). This means you may be eligible to buy your favorite Hydrant products with pre-tax dollars, resulting in net savings of 30-40%.

HSAs and FSAs were created for you to spend tax-advantaged dollars on products and services that can treat or prevent medical conditions and TrueMed is making it easy to do just that. All you have to do is add products to your cart, select TrueMed as your payment option at checkout, enter your HSA or FSA debit card, and take a quick health survey to determine eligibility.

The Truemed payment option determines eligibility and enables qualified customers to pay with their HSA/FSA funds in checkout.

Once you’re approved, that’s it! You’ll receive an order confirmation and effectively save 30-40% on your order!

More details:

Truemed is for patients for whom the selected product has been proven to prevent or reverse a condition you care about. An asynchronous health survey will determine eligibility and take qualified patients to payment.

If you pay with your HSA/FSA card, there's no other work you need to do (we'll send paperwork to ensure compliance). If you pay with your personal credit card, we'll send reimbursement instructions.

Below is an example landing page from Hydrant: