HSA/FSA Landing Pages

A dedicated landing page explaining how to use HSA/FSA funds for your company's products serves several purposes:

  • Owned intermediary surface for traffic: Traffic from various marketing campaigns can be funneled to the landing page (rather than directly to the qualification survey, or simply to the standard homepage) to drive clarity and intent
  • Customer Support: Customers who are curious about nuances of the process or need more clarity can be directed to this dedicated page
  • SEO: Capture traffic that may be looking for HSA/FSA eligible products in your category

Content to include:

  • Highlight that customers can now use their HSA/FSA funds with your product
  • Ensure customer checks out as guest
  • Indicate where to select Truemed in purchase flow
  • FAQ
  • (Optional) Context for less informed customers on what an HSA/FSA is

FAQs to include

How many Letters of Medical Necessity does a customer need to obtain?

Each Letter of Medical Necessity can cover multiple qualified products and is applicable to [product] purchases. Prior orders can be reimbursed subject to rules set by HSA/FSA providers.

How long does the Letter of Medical Necessity last?

Each Letter is valid for 12 months before it needs to be renewed.

How do I pay for [product]?

You can keep purchasing [product] the same way you always would. Upon approval, Truemed then provides the documentation to submit with your reimbursement claim to your HSA/FSA provider. You can either submit claims individually or all at once at the end to the year.

Sample Landing Page: