HSA/FSA Landing Pages
A dedicated landing page explaining how to use HSA/FSA funds for your company's products serves several purposes:
- Owned intermediary surface for traffic: Traffic from various marketing campaigns can be funneled to the landing page (rather than directly to the qualification survey, or simply to the standard homepage) to drive clarity and intent
- Customer Support: Customers who are curious about nuances of the process or need more clarity can be directed to this dedicated page
- SEO: Capture traffic that may be looking for HSA/FSA eligible products in your category
Content to include:
- Highlight that customers can now use their HSA/FSA funds with your product
- Ensure customer checks out as guest
- Indicate where to select Truemed in purchase flow
- FAQ
- (Optional) Context for less informed customers on what an HSA/FSA is
FAQs to include
How many Letters of Medical Necessity does a customer need to obtain?
Each Letter of Medical Necessity can cover multiple qualified products and is applicable to [product] purchases. Prior orders can be reimbursed subject to rules set by HSA/FSA providers.
How long does the Letter of Medical Necessity last?
Each Letter is valid for 12 months before it needs to be renewed.
How do I pay for [product]?
You can keep purchasing [product] the same way you always would. Upon approval, Truemed then provides the documentation to submit with your reimbursement claim to your HSA/FSA provider. You can either submit claims individually or all at once at the end to the year.
Sample Landing Page:
Updated 2 months ago