Promotional Emails

Purpose: As soon as your partnership with Truemed becomes official, leverage this by informing all your leads about the exciting opportunity to utilize their HSA/FSA funds for purchases. Case studies have shown that open rates and CTRs for this promotional email are typically an order of magnitude higher than standard marketing material.

  • Revitalize Dormant Leads: Finally convert leads who've been on the fence due to price sensitivity.
  • Cost-Efficient Conversion: Drive immediate growth from this segment of customers who have already demonstrated intent.

    Sample Email #1:

Subject: Save up to 40% on [Merchant Name]

Hi X,

Exciting news - we've partnered with TrueMed to allow you to use your Health Savings Account (HSA) or Flexible Spending Account (FSA) on our site! This means you can buy our products with pre-tax dollars, resulting in net savings of 30-40%.

HSAs and FSAs were created for you to spend tax-advantaged dollars on products and services that can treat or prevent medical conditions and TrueMed is making it easy to do just that by following these simple steps:

1) Add products to your cart and check out as a Guest (not with Shop Pay)
2) Select TrueMed as your payment option at checkout and enter your HSA or FSA debit card information
3) Take a quick health survey to determine eligibility.

Once you're approved, that's it! You'll receive an order confirmation and successfully save 30-40% on your order!
Please note, you must check out as a guest to use TrueMed and this is only available on one-time purchases, not subscriptions.

TrueMed is on a mission to make healthy options more affordable. You can learn more about them here.

X Team