Promotional Emails

Reactivate lapsed customers and unconverted leads with a simple email indicating that if eligible, they can now use HSA/FSA funds for purchases on your store, and effectively save 30-40%. This email has a CTA that links out either to a landing page, or directly to the health intake survey ("qualification link").

Current subscribers completing the survey enables them to qualify for HSA/FSA spending on future subscription payments.

Case studies have shown that for existing subscribers, leveraging HSA/FSA with Truemed increased their AOV per month by 10% (before/after using Truemed), and retained better than non-HSA/FSA cohorts. As such, this is a key piece of driving outcomes with the Truemed Reimbursements tool.

Sample Email #1 (For Current Subscribers):

Subject: Save up to 40% on your future [Merchant Name] Subscriptions

[what the company does - exercise / supplements etc.] is medicine. That’s why we’re excited to share a way for you to save on [Merchant Name]. Through our partnership with Truemed, you may be eligible to use your Health Savings Account (HSA) or Flexible Savings Account (FSA) toward your membership.

Get qualified to reimburse your future subscription payments in three steps:

  1. Take the 2-minute evaluation to find out if you’re eligible (link out)

  2. If eligible, Truemed will email you a Letter of Medical Necessity.

  3. Once you get your Letter of Medical Necessity, Truemed will send you detailed instructions to pay with HSA/FSA funds going forward.

Sample Email #2 (For Current Subscribers):

Subject: Use your HSA/FSA Funds with [Merchant Name]

Hey [Customer Name],

Good news: we're making your shopping experience at [Merchant Name] even more rewarding!

We've teamed up with Truemed to give you the ability to use your Health Savings Account (HSA) or Flexible Spending Account (FSA) on your favorite products. Here's the lowdown:

  • Real Savings: Using HSA/FSA means shopping with pre-tax dollars. That translates to a net savings of 30-40% for you.
  • Hassle-Free Process: With TrueMed's streamlined experience, you purchase just like always. After checking out, we guide you through the quick reimbursement steps.
  • What's HSA/FSA?: If you're unfamiliar, HSAs and FSAs are types of savings accounts for medical expenses. They allow you to set aside money, pre-tax, for items and services that maintain or improve your health. And now, shopping at [Merchant Name] falls into that bracket. Ask your employer for more information.
  • Promoting Wellness: HSAs and FSAs exist so you can invest in products that support your health without breaking the bank. And now, [Merchant Name] is proudly a part of that initiative. Ready to make your dollar go further?

Learn More and Check Your Eligibility CTA - LINKS OUT]

Let’s make health and wellness both attainable and affordable. If you've got questions or need more info on HSA/FSA spending, we're here to help.

Cheers to smart savings,

[Your Name | Your Company]